Local SEO is a digital marketing strategy focused on optimizing a business’s online presence to attract more local customers. This approach involves optimizing a website and its content to rank higher in local search results, particularly in Google’s Local Pack and Maps listings. 

Local SEO techniques include optimizing Google My Business profiles, ensuring consistent NAP (Name, Address, Phone Number) information across online directories, obtaining positive online reviews, and creating localized content. 

By improving visibility in local searches, businesses can effectively target nearby customers who are actively seeking their products or services, ultimately driving foot traffic and increasing sales within their local area.