Organic SEO, or Search Engine Optimization, refers to the process of optimizing a website’s content and structure to improve its visibility in search engine results pages (SERPs) naturally, without paid advertising. This approach focuses on enhancing a site’s relevance, authority, and user experience to attract more organic (unpaid) traffic from search engines like Google, Bing, and Yahoo.

Organic SEO involves various techniques, including keyword research, on-page optimization (such as optimizing meta tags, headings, and content), off-page optimization (building quality backlinks from other websites), and technical SEO (ensuring proper site structure, speed, and mobile-friendliness).

Unlike paid advertising, which delivers immediate results but requires ongoing investment, organic SEO can provide long-term benefits. A well-executed organic SEO strategy can lead to higher rankings, increased website traffic, and better engagement with the target audience over time. 

It’s a fundamental aspect of digital marketing for businesses looking to establish a strong online presence and drive sustainable growth.